About us

Our Story

Alexandria Professional® is the global authority of body sugaring. On the quest to perfect this unique hair removal system we created the Full Circle of Skin Conditioning® program – the most natural and universal regimen for your best skin!

Inspired by the powers of sugar, the Full Circle program is our fundamental skin lifestyle and the key to permanent hair reduction. We pride ourselves in educational mastery and our commitment to improving the skin’s overall integrity.  We strive to work with every client to resolve even the most sensitive skin concerns. Our heart is in maintaining healthy beautiful skin for life!

Meet the Sugar Queen

Lina Kennedy is the founder and president of Alexandria Professional® and developed the revolutionary hair removal technique that changed the industry! Her autobiography, The Sugar Queen, is described as “a must read story of courage and determination” that chronicalizes her life from small town upbringing to multi-million dollar empire.

What we do

Provide world-class certification on the 6 Steps to Perfect Sugaring and the Full Circle of Skin Conditioning® program in more than 35 countries.

1

Offer a truly natural, vegan, and gluten-free line of professional and skincare products, safe and effective for any client.

2

Dominate the industry by partnering with global beauty distributors to help you access our system almost anywhere.

3

What is Body Sugaring?

The safest and most effective method of hair removal using sugar! We apply the sugar paste to your skin in the opposite direction of the hair growth and remove it following the direction of growth for gentlest extraction and best results. Our technique eliminates hair breakage, unnecessary discomfort, and ingrown hairs while exfoliating dry skin cells. The AP technique and theory is proven to achieve permanent hair reduction through consistent treatments!

Our paste

Manufactured in Clarence, NY our sugar paste is simply made from sugar, water, lemon juice, and gum acaia. Using molecular innovation this professional product is formulated to last throughout your entire treatment, increasing your salon ROI.

Our history

Alexandria Professional was founded in 1991 to set a new standard of excellence in the hair removal industry. Here’s our story.

1991

1991

1991

Lina Kennedy becomes a distributor for Alexandria Body Sugaring.

1993

1993

1993

Lina Kennedy opens up her Ontario Salon.

1995

1995

1995

Lina bought distribution and manufacturer rights for Alexandria Body Sugaring.

1996

1996

Alexandria Professional® hosted its first trade show in Albany, NY.

1997

1997

1997

Alexandria Professional® hosted its first educator conference in Welland, ON.

2000

2000

2000

Alexandria Professional® added Hungarian Wellness Mud to the AP product line.

2000

Alexandria Professional® added SkinSoft Synergy (later renamed Phenomen-all) to the AP product line.

2000

2000

Menage a Trois is introduced, which will eventually become Hide & Seek, before evolving into what is now the Full Cycle of Skin Conditioning®.

2005

2005

2005

The Alexandria Professional® logo turns into the iconic 3 Circles Logo

2005

2005

Dropped “Body Sugaring” from the name to become Alexandria Professional®—the excellence in hair removal.

2008

2008

2008

KiSS Waxing is introduced and a special warmer is developed.

2009

2009

2009

Lina Kennedy opens “Studio Alexandria LA” in Los Angeles, CA.

2010

2010

Lina Kennedy creates the AP 6 Steps Technique.

2017

2017

2017

Alexandria Professional® moves its U.S. office into Williamsville Village and opens its first AP Studio.

2018

2018

ErgoWave, the first-ever tool to help learn sugaring techniques, is launched.

2019

2019

2019

Lina Kennedy publishes her autobiography, The Sugar Queen.

2019

2019

Alexandria Professional® holds its first U.S. Symposium in Texas.

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