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Alexandria Professional® Body Sugaring Blog

Alexandria

Mother’s Day 2K17

03/20/2017

We are just under 2 months away from one of the busiest holidays of the year for a spa, Mother’s Day! By this point in time, you have your specials marketed, appointments booked and extra’s like Champagne or chocolate budgeted. So what else is there to do, you might ask? Retail and retail marketing!  This […]

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Alexandria

Goal Planning for Growth: How to Rock your Business in 2K17

12/13/2016

Here at Alexandria Professional, we are constantly looking for ways to improve our reach. Without aestheticians, salons, spas, beauty schools and distributors, we would have no company. Our goal is to bring education, quality products and our love of sugaring to as many of the above stated as we possibly can. This can’t happen without […]

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Alexandria

Thank your clients with a client appreciation party!

11/02/2016

As we round out the year, a smart business tactic is to review your year. Check to see which marketing campaigns have worked, which products keep flying off the shelves and what services keep people coming back for more. Knowing the clients that keep coming back is another major review point. These clients are YOUR […]

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Alexandria

Marketing: Visual Merchandising

08/08/2016

Marketing. It is a teeth-gnashing subject that has to happen. The main challenge is that marketing is fluid. In terms of marketing, there are very few permanent rules; marketing transitions with the finicky ebb and flow of the purchasers’ sea. There are a few mainstays, though, when it comes to visual merchandising. Check out our […]

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Alexandria

Marketing Tricks: Organization

07/16/2016

Running a spa or salon is a time-consuming endeavor. All businesses are. The spa industry is uniquely challenging because you are not banking on an external brand to carry your business. Your brand is you. Your brand is your existing clients. And, your brand is your result-based work. It doesn’t come with a built-in marketing […]

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Alexandria

Marketing to Men: The Bearded Client

06/15/2016

If you’ve seen our latest Sweet Talk webisode, you know that this month is all about men! How to sugar them, why to sugar them, and most importantly, how to get them in the door! So today, I want to talk about beards! The Lumbersexual movement hit its peak last fall and doesn’t seem to […]

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Alexandria

Fab Five and Their New Millennia: Manscaping

06/02/2016

Male grooming and fashion have been at the forefront of masculinity discussions for what seems millennia. I can’t tell you how many times over the last 20+ years I’ve heard “I would never get my brows groomed,” or, “only chick’s [all sexist phrasing aside] get their nails done.” In the late 80’s/ early 90’s though, […]

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Alexandria

Pay It Forward – Christmas Can Happen Whenever!

04/19/2016

Christmas in July is a great idea – but Christmas whenever you feel like it is even better!  You do not need a special holiday to appreciate anyone in your life, especially your loyal clientele.  Just think how awesome you would feel if you received a free coffee from the person in front of you […]

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Body Sugaring for all Skin Types
Body Sugaring for all Skin Types
Body Sugaring for all Skin Types
Body Sugaring for all Skin Types

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