AP® Monthly Archives: February 2017
The procrastinator’s guide to date night skin!
The end of winter is upon us. Holiday parties are finally wrapped up, the air is cold and dry and our skin looks sallow from all we’ve put it through over the past couple months. February 1st hits and it’s panic mode! Whether it’s Valentine’s Day or Winter Formal, the coldest month of the year is also one of the most picture-worthy. So, how do you prep your skin for that Intagram worthy strobe?
…of course! While the scientific verdict is still out, anecdotal evidence suggests that drinking half your body weight in ounces of water leads to glowing skin. Skin is an organ, so it would make sense that water intake would affect it. But, it could take a couple of weeks before you see the results. So what can you do NOW to prepare for a special event or a date night?
If you wear cosmetics, cleanse every single night! It is imperative to wash away all of the day’s debris. Sleeping with cosmetics on can trap oil and dirt in your pores while simultaneously blocking the absorption of your daily products like masks and moisturizers. This can lead to a buildup of bacteria and eventually breakouts!
Once the nighttime bad habits are busted, exfoliating is key. Find an exfoliant that is easy to use and gentle on the skin. Exfoliating helps to scrub out whatever cleansing missed! It also removes dead skin cells that might be accumulating on the surface AND preps the skin to receive any treatment you may have in store. Use two to three times during the week leading up to your big event to fully receive those skin-brightening effects.
For a skin tightening, and plumping effect, use a treatment mask once during that week, and then again the night of. We LOVE Mud PuddleⓇ for this! The minerals stimulate collagen and it is also anti-inflammatory. This is exactly a saving-grace for those surprise skin issues that ALWAYS pop up right before a date!
Finally, get to hydrating! A good moisturizer will leave you rejuvenated, and lively looking. Various performance-based moisturizers offer to plump the skin, or, when layered with a serum or tonic, can brighten and calm the skin. Grab a moisturizing system that best suits your needs and your date-night skin rescue is complete! Once your canvas is prepped you can take to your make-up bag like the artistic pallet it is and strobe away!
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AP® Monthly Archives: February 2017
It is 2017. My how time has flown! In today’s day and age, digital content is no longer a luxury, but a necessity. 95% of people ranging from 18-34 years old are following brands on social media (Via Dreamgrow: 21 Social Media Marketing Statistics You Need to Know in 2017). That means that people are now CHOOSING who they want to see advertisements from. Because of this, your digital content needs to not only share your brand but be enticing enough to gain new followers. Whether a local business or a global one, your customers live in the now and their urgency needs to be met if you plan to grow.
Social Media Team
For many business owners, hiring a dedicated Social Media team isn’t financially feasible. For 2017, Alexandria Professional has decided to start a blog series dedicated to helping you create and grow your digital presence. Those of you looking to grow your business and expand your reach can utilize AP’s content!
Create a digital presence
First thing’s first, create a business page. It’s one of the most effective ways to interact with your customer base. It also has the added benefit of keeping people off of your personal page! Creating a business page allows you access to analytics, as well. Having access to digital analytics allows you to see who your content is reaching and which content your customer base is most receptive to.
For the first part of this series, we are focusing on Facebook. Watch below to learn how to create a business page for the most effective interaction with your customer base.
Have a social media question to ask the AP Corporate team? Leave a message below and make sure to follow us on facebook for even more digital content to share with your followers!