AP® Monthly Archives: February 2017




The procrastinator’s guide to date night skin!


The end of winter is upon us. Holiday parties are finally wrapped up, the air is cold and dry and our skin looks sallow from all we’ve put it through over the past couple months. February 1st hits and it’s panic mode! Whether it’s Valentine’s Day or Winter Formal, the coldest month of the year is also one of the most picture-worthy. So, how do you prep your skin for that Intagram worthy strobe?


…of course! While the scientific verdict is still out, anecdotal evidence suggests that drinking half your body weight in ounces of water leads to glowing skin. Skin is an organ, so it would make sense that water intake would affect it. But, it could take a couple of weeks before you see the results. So what can you do NOW to prepare for a special event or a date night?


If you wear cosmetics, cleanse every single night! It is imperative to wash away all of the day’s debris. Sleeping with cosmetics on can trap oil and dirt in your pores while simultaneously blocking the absorption of your daily products like masks and moisturizers. This can lead to a buildup of bacteria and eventually breakouts!


Once the nighttime bad habits are busted, exfoliating is key. Find an exfoliant that is easy to use and gentle on the skin. Exfoliating helps to scrub out whatever cleansing missed! It also removes dead skin cells that might be accumulating on the surface AND preps the skin to receive any treatment you may have in store. Use two to three times during the week leading up to your big event to fully receive those skin-brightening effects.


For a skin tightening, and plumping effect, use a treatment mask once during that week, and then again the night of. We LOVE Mud PuddleⓇ for this! The minerals stimulate collagen and it is also anti-inflammatory. This is exactly a saving-grace for those surprise skin issues that ALWAYS pop up right before a date!

And finally…


Finally, get to hydrating! A good moisturizer will leave you rejuvenated, and lively looking. Various performance-based moisturizers offer to plump the skin, or, when layered with a serum or tonic, can brighten and calm the skin. Grab a moisturizing system that best suits your needs and your date-night skin rescue is complete! Once your canvas is prepped you can take to your make-up bag like the artistic pallet it is and strobe away!  

Love all things make-up and skincare? Be sure to subscribe to our blog! 

AP® Monthly Archives: February 2017


Social Media for Beginners: Creating a Facebook business page


It is 2017. My how time has flown! In today’s day and age, digital content is no longer a luxury, but a necessity. 95% of people ranging from 18-34 years old are following brands on social media (Via Dreamgrow: 21 Social Media Marketing Statistics You Need to Know in 2017). That means that people are now CHOOSING who they want to see advertisements from. Because of this, your digital content needs to not only share your brand but be enticing enough to gain new followers. Whether a local business or a global one, your customers live in the now and their urgency needs to be met if you plan to grow.

Social Media Team

For many business owners, hiring a dedicated Social Media team isn’t financially feasible. For 2017, Alexandria Professional has decided to start a blog series dedicated to helping you create and grow your digital presence. Those of you looking to grow your business and expand your reach can utilize AP’s content! 

Create a digital presence

First thing’s first, create a business page. It’s one of the most effective ways to interact with your customer base. It also has the added benefit of keeping people off of your personal page! Creating a business page allows you access to analytics, as well. Having access to digital analytics allows you to see who your content is reaching and which content your customer base is most receptive to.

For the first part of this series, we are focusing on Facebook. Watch below to learn how to create a business page for the most effective interaction with your customer base.

Have a social media question to ask the AP Corporate team? Leave a message below and make sure to follow us on facebook for even more digital content to share with your followers!

AP® Monthly Archives: February 2017


Snow Days


Winter. For some, it’s that dreaded time of year where you sit inside for 3 or so months staring out your window at the blistering cold hoping that work calls and gives you an adult version of a snow day. The bone-chilling wind blows down your coat and all you can think is ‘dear God…please don’t let that Groundhog see its shadow!’

For others, it is that glorious time of year where your outdoor activities finally get some visual diversity. The mountains you normally hike are covered in the most exquisite, purifying white fluff that allows you to glide from point to point as you inhale the clean crisp air. You trade your skateboard for a snowboard and your beach poncho for a down puffer coat.

No matter which group you fall into, winter can still wreak havoc on your skin! Even the 3-season people can’t escape the pitfalls of a change in environment. So, below are our top 4 skincare dilemmas and how we tackle them.

Snow Days: Stuck inside- My heater is turning my skin to LEATHER!!!!!

In addition to adding more water consumption to your day, you should first and foremost, make sure you are cleansing your makeup off EVERY SINGLE NIGHT!!!! Leaving makeup on leaves your skin vulnerable to irritation and clogged pores. It also makes any moisturizing efforts highly ineffective. Our Presept™ cleanser is a powerhouse when it comes to removing makeup, but for those lazy nights, I LOVE cleansing wipes. Just make sure that they don’t have any formaldehyde, artificial fragrance or alcohol.

Once your skin is prepped, use a healing moisturizer with a barrier on it to protect skin’s delicate lipids. We LOVE LOVE LOVE our Derawear™Duo in Healing for this!  It utilizes glycerin to create a barrier as well as a host of restorative ingredients to help balance the skin.

Snow Days: My lips look like an extra from The Walking Dead!

From Kylie’s Lip Kit to Sephora’s February VIB promotion, matte lips are everywhere! Combine those with the dehydrating effects of indoor temperature control and you have a recipe for disaster! Enter: Lip Mask! In order to keep those matte lips perf and maintain an autonomy from zombies everywhere, we treat our lips morning AND night!

Most people know to use a lip primer during the day. They keep your lipstick on fleek and help to retain moisture. In the evening, though, your lips need moisture as well. I like to scrub my lips with some Buff Up™ and then put a nice, almost-too-thick, layer of Balm Up™ right before I go to sleep. It’s like brand new lips every. single. morning! (DIY trick: this combo also works miracles on cuticles)

Snow Days: Playing outside and Wind-burn!

Of course, DRINK WATER!!!

Now that that’s out of the way, start with the routine mentioned above. Since skin chapping isn’t solely a result of dry air, though, you’ll need a little bit more of an aggressive treatment. Once your makeup is removed, layer some healing balm or a facial oil on your cheeks BEFORE washing your face. Do this morning and night. Once the skin starts to heal, gently exfoliate a couple of times a week. We love Sweet Cheeks® for not only it’s exfoliating power, but also for its restorative ingredients. Bonus: use this technique on your hands too!

Snow Days: Sunburn?

Thought summer was the only time to worry about sunburn? Think again mon chéri! In the winter, especially in snowy areas, the sun’s harmful UV rays are reflected about 80%; almost DOUBLE what you are normally exposed to! Of course, we know to try and prevent this, but what can we do when prevention wasn’t enough?

First: cool that burn! Apply some Mud Puddle® to the sunburned area and keep it moist! The thermal properties will draw the heat out and the anti-inflammatory nature of it will calm the redness.

Once cooled, apply and reapply your fave moisturizer. Preferably one with a barrier protectant, that still lets skin breath. And remember, NO ALCOHOL (for your skin, of course…feel free to indulge in that Hot Toddy on the slopes)!

So there you have it: how our AP crew keeps it smooth in the winter! Do you have a favorite lifesaver for the cold months? Leave it in the comments section or post on our facebook page!
Body Sugaring for all Skin Types
Body Sugaring for all Skin Types
Body Sugaring for all Skin Types
Body Sugaring for all Skin Types

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