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AP® Monthly Archives: April 2016


Green Initiatives: AP Re-up Re-use


Here at Alexandria Professional, we pride ourselves on providing you, with the highest quality, and most natural epilation product around. Our formulas are vegan, and our sugar is soo natural, you could eat it! Our products are safe to use from head to toe: fragrance-free, paraben free, petro-free, and non-comedogenic. But , we don’t JUST care about the skin; we prioritize our community as well thru green initiatives. 

Green Initiatives: In Office

We have all of our sugar containers as well as all our pre/post epilation containers made by a local manufacturer. PBI ensures that all the containers we receive from them are recyclable, and they re-use previously molded plastic (regrind) whenever possible to alleviate waste! All of AP’s retail tubes are done by Express Tubes,  a US company that recycles at all production sites. They also work towards minimizing waste, electricity and water usage as much as possible.

Green Initiatives: At Home

We also encourage telecommuting whenever possible and have our own re-up/re-use initiatives! AP employees love to reuse our recyclable containers for everything from storage to crafts. Our sugar containers make great containers for storing coconut oil as well as using our pre and post containers for garden care!

We have a few re-up projects in the works here at home office, so stay tuned for some more ideas on re-using your AP containers.  


Do you have a favorite or creative way to re-use things around the spa? Leave a comment below! We’d love to hear from you.

AP® Monthly Archives: April 2016



The beauty industry is ever changing. In the 80’s is was all about highly effective ingredients, regardless of the ethics or environmental impact. The 90’s saw a jump in creative marketing and loosely using terms like ‘natural’ and ’cruelty-free’. In 2k there was an emergence in popularity of ‘vegan’ ingredients.Thanks to the paparazzi and the boom that is Social Media (Myspace, anyone?) Peta was really able to get people talking on a broader level on what it really means to be cruelty-free…without the loosely creative terms of the 90’s.

We finally entered an age where the mass populous really cares what they put not only into their body, but on it as well! But, that begs to question: What is Vegan, anyways? And if something is cruelty-free, isn’t that also Vegan?

From the Vegan Society’s website, the definition of veganism “is a way of living which seeks to exclude, as far as is possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose.”  Conversely, though, Merriam-Webster has cruelty-free listed as “developed or produced without inhumane testing on animals”.

So What’s the difference?

leapingbunnyThe difference between the two can be confusing to many. The difference lies in the details. If an item states that they are cruelty-free, it simply means that a finished product isn’t tested on animals. This doesn’t necessarily mean  that the ingredients used in the finished product are cruelty- free. There are also a few independent certifications a company can get, though, that ensure their product is cruelty-free from inception to production. Anytime you see a Leaping Bunny logo, for instance, you know you are buying 100% cruelty-free.

Unfortunately, though, this doesn’t mean that there are no animal by-products in the ingredients list. There are plenty of animal byproducts that are used in cruelty-free beauty products. For instance, many people love lanolin and honey; but, these are animal byproducts thus not vegan.

Why should I care?

Besides the obvious ecological harm that using animal byproducts can have, there are a slew of usage risks as well. Rarely is there enforced quality control on animal-based ingredients: if one supplier is out of an ingredient, it can easily be replaced with a different supplier of that same ingredient. There is a consistency with plant and mineral based ingredients that just can’t be replicated in the animal kingdom. Those with sensitive skin also highly benefit from the highly effective vitamins, fatty acids, and nutrients naturally found in vegan products.

We are animal lovers here at Alexandria Professional® and, from the beginning, knew we could never be apart of anything that hurts animals. But, it’s not enough for us just to know: we want every one of our constituents to know as well! So, without further ado, dogAlexandria Professional® is happy to announce that we are currently going thru the rigorous process of becoming both cruelty-free and vegan certified! We want you to be apart of our journey. We will keep you updated with future blogpost as we progress with this process so you always know where we stand. Transparency is important to us and we want to ensure we are always providing the best for our customers.

AP® Monthly Archives: April 2016


Giving Back: Good for you, Good for business

Starting as an aesthetician is an exhilarating adventure. We go through aesthetics training, realizing that this just might be our passion in life, with an excitement like no other. Then, upon graduation, comes the reality of getting hired or trying to open our own business. After years of experience (or, if lucky/perseverant, immediately) you find your dream location. It might be your own spa or it might be with an existing location: regardless, you are finally home! While getting there, though, sometimes there are bumps in the road. Sometimes, an esthetician might experience burnout, or might fall into an advertising rut or, if running your own place, might experience a hiring shortage. There isn’t a one-size-fits-all solution to these, but there is something that can help in all these areas: Giving Back!

Giving Back: Reduces Stress and Improves Health

Today’s esthetician tends to be a Multi-Purpose Esthetician. It is common to know how the whole house is run: from sales to PR and everything in between. All the while building clientele, and keeping current customers happy to the nines! This can lead to Burnout pretty quickly. Harvard Health notes that volunteering can help reduce that stress and possibly reduce blood pressure.

Giving Back: Support your community (and they’ll support you)

Charity offers your business to the opportunity to change lives. You can create some extremely strong bonds within your community while doing so. These strong bonds offer up increased visibility and a connection that just can’t be had anywhere else.  This is great for bringing in new clientele! 85% of people prefer to patron charitable businesses; when it boils down to you or a different, non-charitable location you just might have the upper hand!

Giving Back: A new generation of employees

More and more people are looking for meaning in their life. Numerous studies have been done, and today’s hires want philanthropy. It’s also been shown that employees of philanthropic companies are more loyal than their companies as well as more motivated in their work.

Giving Back: IRL (In Real Life)

I had the beautiful opportunity to interview a couple of AMAZING people who are entirely generous of their time and resources. Here’s how ‘Giving Back’ has affected their lives.

Kimberly Felshaw

12891079_1066888980016225_3489855143356609082_oOperation Showers of Appreciation   www.OSOAMIL.org

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Kimberly gives her time and services to support local military families. She incorporates any initiative she does with OSOA through her social media to help the charity’s visibility. She uses her passion for sugaring to connect with families in need and has a unique understanding of the stresses military families have. Below is her motivation.

Trigger Warning: infant loss.


In 2005 while I was married to a Marine stationed aboard Camp Pendleton, I was expecting my first child.  January of that year we had been invited to participate in a baby shower thrown by a local church for nearly 20 new or expecting military moms.  About a month after that shower on February 23rd 2005 I had a regular doctor visit and found that my blood pressure was highly elevated.  After running more tests, our little girls heart continued to drop dangerously low.  That day, the doctors decided we would not be leaving the hospital and Allysa Victoria Felshaw was born early February 24th. 

IMG_4540.mediumAllysa was born 6 weeks early and it was only 1 week later we were told devastating news that our daughter was born with Trisomy 13, a fatal diagnosis.  Allysa lived for 3 short weeks and impacted my life in a way I had never imagined possible. 

After a brief time of mourning her loss, I was looking for a way that I could help others in her memory.  More and more I seen other military wives that were expecting new babies.  As badly as it hurt seeing them, I knew that was how I was going to help.  Through one tragic event, many great things have been made possible. 

My daughter Allysa, is the main reason I choose to work with OSOA.

 By giving back I'm not only able to honor the memory of my daughter Allysa, but show my two other children, who are 8 & 9, how good giving back feels and just how much even the smallest gesture can impact another persons life.”

Jacey Bedore

I give back by donating gift certificates regularly to fund raise for PARN Peterborough aids resource network. As well I collect feminine products to be donated to local women's shelter. I offer a 25 % discount to clients when they make a donation of these products .

I've also supported many smaller fundraising events to include sponsoring a local soccer team this year . For a very low cost a team sponsorship is an easy way to help community and get name out in the community.”

For those just starting out, there’s no time like the present!

Madison Van Dyke
Operation Smile
Compassion Canada
Victoria Children’s Hospital

Madison donates in her personal life and just recently opened a sugaring business. She utilizes social media and is currently transitioning to sharing her passion for charity on her business pages as well.

This is her story:

I am a Christian, it affects my life in a positive way every single day. I know that God wants us and needs us to care for and help our brothers and sisters on this earth for the short time we are here... About 6 months ago, I was very short on cash, barely any money in the bank, definitely not enough to pay the bills, but had a couple hundred in savings for emergencies. I could either use this money to pay my bills, or trust in God, and give the money to someone who really needs the money, I mean life or death in need of money. 

So I decided to call up Compassion Canada, an organization where you can sponsor children in third world countries to provide them with food and clean water every day. I told them I want to sponsor my second child (I was and still am sponsoring a little girl named Zena for about 3 years), I told her I want to help more, that day myself and my boyfriend Jordan began sponsoring a little boy named Robinson who lives in Kenya, and not only did I want to sponsor him but I wanted to give him a little extra money on the side since Christmas was coming up, the woman at Compassion set everything up that day. I prayed about Robinson and him being able to use the money better then I could even if it means me not being about to pay my truck payment for the month. BUT, God does amazing things, and I kid you not, the very next day I went to babysit a 4-year-old boy who often looked after during the week and his mother approached me with a cheque for $1,000, and she says 'Madison, you are an amazing worker and human, Christmas is coming up, and I want you to have this extra money (on top of your pay cheque) to spend wherever you would like.' Wow.”

Their stories are inspiring. They found what works for them, their clients, their business, and most importantly, their community! That’s what I call home.

For more resources on giving back, please leave a comment below. Have a great giving back story you’d like to share?  Please share on our Facebook page we’d love to hear your stories!

AP® Monthly Archives: April 2016


The Dangers of Double Dipping


It appears the scientific and medical market sectors share a common concern due to the increasing popularity of wax depilation of the genitalia and feel that salons should warn their clients about the potential dangers of the procedure to include double dipping!

Over the past several years, waxing has been all over the media in a negative way. In 2009, New Jersey’s State Board of Cosmetology and Hairstyling was going to ban genital waxing after three women were hospitalized for staph infections after getting a Brazilian bikini wax. The actual decision to ban Brazilian waxing treatments was passed in NJ and then later retracted due to an influx of concerned waxing practitioners and the impact it would have on their revenue. This is when the new by-law, which is near worldwide, was passed – NO MORE DOUBLE DIPPING.

Waxing, in general, can be dangerous: especially genital waxing. Wax must be heated to a very high degree of heat in order to become liquefied which increases the chances of burning and scarring a client.  The wax can irritate and or tear the delicate, and sometimes thin, skin in the bikini area resulting in rashes, ingrown hairs, and even infection. But, that is not the only problem that exists. The tearing of the skin and follicle when aggressively pulling the hair out against its natural direction is also a culprit to these health concerns. There is an undeniable risk of tearing the follicles and thus making it more susceptible to contracting bacteria.

Cross-contamination in a wax room is always a risk because of its potential to breed bacteria.  While waxing, you can remove too much skin creating a gateway for bacteria to enter the body. With this and the inflammation caused by the waxing process, bacteria can become trapped underneath the skin and into the follicles which set the stage for any skin infection such as staph and folliculitis.  Anytime you compromise the integrity of the skin, you’re going to increase the risk of infection.

 The Alexandria Professional® sugaring hair removal methodology is a very different process than using wax. At Alexandria Professional®, we focus on the condition of your skin.  Alexandria’s sugaring paste is made from natural ingredients with no testing on animals and with no harmful side effects. It’s even edible and delicious! Alexandria’s sugaring pastes are applied at body temperature, making it safe for all areas and never burning the skin. It is even safe for spider and varicose veins; eczema and psoriasis; and even helps to keep keratosis at bay.  The sugar paste cannot adhere to live skin cells.  Since live cells are wet and because the sugar paste is water soluble, it will not adhere to live skin cells. It will only extract the hair and exfoliate the dead skin cells.  Our sugaring paste is hypoallergenic and non-comedogenic.  Since Alexandria’s sugar paste has such a high concentration of sugar, bacteria cannot breed in the jar; thus leading to your risk of infection being significantly lower.  Its nature is soo safe for your skin that sugar packs were used to heal wounds during the Civil War? Sugar is recognized to not only preserve, it is healing as well… externally used of course.

Alexandria Professional® body sugaring and Full Circle of Skin Conditioning™ treatments provide the most gentle hair removal in the world while improving the skin’s integrity. Alexandria’s unique systems not only help the client to reach permanent reduction gently and faster than other forms of epilation, it also enhances the look and feel of the skin. So next time you want to get any hair removed, make sure you do your research to find out how best to achieve smooth, soft skin and superior results.

“It’s not about the color of your skin.  It’s about the condition of it.”

— Lina Kennedy, president of Alexandria Professional®.


AP® Monthly Archives: April 2016


A Letter From Lina Kennedy

Why Alexandria Professional® became VEGAN!

Up until last year, I did not realize that bees wax was not considered to be vegan! Alas, it was the only ingredient preventing AP from claiming its formulations were all vegan. Once we did come to realize this very important fact, we went to work to find a suitable replacement in some of our formulations containing bees wax.

We really do pride ourselves on providing high quality and keeping our pricing in the affordable category. “Of course, we understand that affordable is an operative word and its true meaning will vary from person to person.” But, on the grand scale of the beauty industry, AP has successfully formulated very effective products without outpricing itself.

Going FULL VEGAN was just another milestone we worked on to reach!

The decision was not in vain. Rather, it was in answer to what is continually becoming more and more requested by consumers, and professionals alike. We hear you, and we always try to respond effectively. And we cleaned up the ingredient that taught me something new. Bees are put under duress conditions to produce. Hence, why bees wax is not considered vegan. All became clear, and changes were made.

Now, regarding the actual question about being gluten-free, here is our formal response.

After open discussions with our affiliate chemists, reviewing Celiac Association opinions and online investigation, we came to the following realization that there is still speculation on whether or not Wheat Germ Oil, which is refined and has the protein gluten removed, poses health risks/concerns to individuals who suffer from gluten intolerance/have Celiac.

I have reviewed so many opinions, strong arguments, listened to our chemist advisors, and have come to my own conclusion.

First, NO we are not Gluten Free. By definition of the law, we are. By definition of those who suffer with Celiac, we are not.

Second, we have Wheat Germ Oil in our Restore Lotion and Dermawear Duo lotions and Balms, as you are all aware of. When we formulated, we chose this ingredient as an extra boost for the skin. Wheat Germ Oil is considered a healthy ingredient used as antioxidants, fatty acids, vitamins A, B, and D. Of course dog years ago, there were no potential recognized concerns with this ingredient. And there still is not for those who do not have an intolerance to gluten.

However, now having taken more time to delve into this topic deeper, I am happy to inform that we will go forward with looking for a sensible, reliable replacement for the Wheat Germ Oil ingredient in our formulations.

You can expect the balms (mostly because they are applied to the lips) to be Gluten-free by April 1st, 2016.

We will advise you when the lotions will become officially gluten-free. It will be in 2016. No promises as to the exact dates because I need to have my production team get back to me with answers to some inventory and committed production questions.

I do promise you, as I did regarding AP becoming Vegan, that we will reach this goal this year! I am an advocate of “when in doubt, patch test” for sugaring. Now I can say, “When in doubt, stay away”. That would be my motto if I had to live with Celiac. Therefore, let’s take AP to another level.


Happy Sugaring, Lina

AP® Monthly Archives: April 2016


Pay It Forward – Christmas Can Happen Whenever!

Christmas in July is a great idea – but Christmas whenever you feel like it is even better!  You do not need a special holiday to appreciate anyone in your life, especially your loyal clientele.  Just think how awesome you would feel if you received a free coffee from the person in front of you just because they wanted to pay it forward that day.  The pay it forward idea works with your clients as well.  It shows them how much you appreciate them and value their dedication to you as a professional.  Here are some tips and tricks on giving back to your clients and other clients in your salon so in return you gain referrals and even boost your revenue long term!

Travel Kit There is always that client that is beyond loyal to you for their LA Bikini sugaring, however, just comes in every time and only wants that service done, never any add-ons.  During this appointment, you apply the Mud Puddle® to her face to show her the benefits first hand.  Your client may be a bit hesitant, she has never had this done before, but you apply the mask and she is immediately in awe of the cooling of her face.  You keep sugaring her bikini explaining all the benefits of the Mud Puddle®. You let her know it is made up of 60% of silicon dioxide which is a building block of collagen in the skin, it will help detox her skin which is great for many reasons. It will help with any ingrown hairs she may have and will help even in the bath if she becomes sick too by detoxification. Educate her, just don’t spit out information. The Hungarian Wellness Mud starts to dry and she can feel the mask tightening.  After about 15-20 minutes you wash off the mask and she looks in the mirror with the WOW look in her eyes. You just sold your client on the Mud Puddle®, not only for her face but for at home care too!

But it might not just stop with an added on service. You may have that client who is always tight on money and wishes she/he could buy that product to help with their issue.  However, they know that any extra money they have could be used towards bills.  After a treatment, you turn to them and just give them a Full Circle Travel Kit. Not only does it spark a huge smile on their face, but puddles start to form in their eyes. Your client is overjoyed that you just gave them this product to help them, out of the kindness of your heart. In return, that client then saves up a little extra each month to continue to buy that same product because with the sample travel kit you gave them they saw results! They also start to tell their friends about the awesome pay it forward experience they had with you along with how amazing sugaring is! With just that story 3 of their friends start to become your repeat clients as well!

Sometimes downtime just happens in the salon, with a client is running behind or you finished a service quickly. During that time you see that there are a few ladies who are just sitting there waiting for their color to process.  You approach them with two products in your hand, one being Injabulo the other being Mud Puddle®.   mudhandFirst, you let them know who you are and what you do and while you are doing that you mix up the mud and put it on the top of one of their hands.  You continue chatting with these lovely ladies but your chatting consists of educating them on the products you are using. This will help you to build a retail clientele. Next, you grab the Injabulo and start to massage it into the other hand explaining how the Injabulo is an African ointment that has cooling effects that will help to soothe sore muscles and will also help hydrate the skin to leave it soft.  rubAfter you finishing massaging it into their hand, the Mud Puddle® is ready to take off.  You have each of the ladies compare their hands and you see the light bulb go off in each of their eyes knowing that they see the difference. You explain to them that the Mud Puddle® is made up of 60% silicon dioxide which is the building block of collagen from skin to bone and just think what this could do if they put it on their face twice a week!  You thank each of them seeing as they need to get their color washed out and after they are done in the salon they each come to search for you to buy either one of the products or both.   

If you ever get the chance to pay it forward to your clients or to someone getting a coffee, just remember that these tricks mentioned above will benefit you.  If you don’t see results from giving back right away, give it time – the ark was not built in a day!  Stay positive and keep on paying it forward!

Body Sugaring for all Skin Types
Body Sugaring for all Skin Types
Body Sugaring for all Skin Types
Body Sugaring for all Skin Types

"It's not about the color of your skin, it's about the condition of it..."- Lina Kennedy, President/CEO

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