THE SCIENCE OF SUGARING HAIR REMOVAL
The Kennedy Theory®
The founder of Alexandria Professional, LLC, Lina Kennedy, has decades of empirical evidence showing that her method of hair removal using sugar works permanently on all skin and hair types, but no scientific studies have been performed to explain the mechanism of action. She approached Microverse Studios to help identify the potential microanatomical factors that underlie sugaring’s effectiveness and visualize her cohesive theory to help explain how her sugaring technique works.
The end result was a film that explained, from start to finish, how and why sugaring with the proper technique and timing can achieve such remarkable results.